Curated by Heart – The Workshop

Finding the poetry in your brand

an online course coming soon by Kate Cullen

exploring design, styling, colour, visual and written narratives

for wedding and artisan brands

we’ll look at why, where, when and who

weaving the details together to create a rich tapestry of soulful beauty

download my free ebook for creatives

A taster of the content of the Curated by Heart online course.

It covers brand identity, facing your fears and how I approach creating styled shoot stories that get seen, get published AND leave me creatively fulfilled.

Curated By Heart Gallery

Course Content

Identifying what we truly want for ourselves and our businesses.

Finding sources of creative inspiration for our storytelling, creating compelling narratives visually and through the written word.

Colour choices, explore what this says about you and your brand and how to utilise it for your styled shoots.

How we create our shoot stories. Delving deeper, beyond the ‘pretty’.

Physical mood boards based on a worksheet you will be given to complete ahead of the workshop. 

Weaving the visual and written narratives together. Writing our story/blog submission texts – using it to connect with clients.

Practicalities of shoot organisation and submission and making the most out of the imagery.

How It Works

The course can be started at anytime and completed at your own pace.

The course will be accessed through this website in a step by step format where you can track your progress and upload your assignments.

Practical elements are delivered via post and through my exclusive Curated By Heart Facebook Group, encouraging you to complete the next steps on your brand’s journey and into a new way of working.

The Facebook Group also contains past workshop attendees and the community is there to help and support each other going forward.

I recently attended your ‘Curated by heart workshop’ and felt compelled to express what a lovely time I had. You managed to create a comfortable creative environment which supplied me with valuable information but that also left me feeling totally inspired! I loved it!

Jodie

Floral Designer, Acacia Floristry

It was obvious to see that Kate had put lots of thought and effort into the workshop making as much as possible personal to the individual. I think it really made everyone feel very welcomed and valued on the day.  Kate is very open and giving, she shared so much of her knowledge and experience with the group. When I left the workshop I felt I had been give an array of tools that I could go away and use time and time again. It also got me thinking about my branding and the direction I wanted to move my business in. Thank you so much Kate. It was so lovely to finally meet you in person.

Daniela

Photographer, Ferri Photography

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