Melissa is a talented fine art florist recently moved from London to Oxfordshire and was keen to rebrand under her newly chosen name ‘Ophelia’s Meadow’. The name has great personal connections for her, namely her love of the painting of the same name by John Everett Millais, The painting depicts Ophelia singing while floating in a river just before she drowns. The scene is described in Act IV, Scene VII of Hamlet in a speech by Queen Gertrude. Shakespeare and literature also hold meaning for Melissa. The branding work that Laura and I did drew heavily on these themes and depictions.
The essence of Melissa’s new brand included a foundation of elegance, delicacy, botanical elements, and classic type faces and a luxury feel. Melissa was drawn to small clusters of delicate flowers rather than statement blowsy roses or peonies, and so Laura went about creating a range of these floral illustrtaions that could be used throughout Melissa’s website and social media.
Date | Summer 2020
Skills | mood board, branding, design, colour palette, fonts, logo, pattern